We help real estate agents follow-up and have real conversations.
At scale.
For people who believe in relationship-based growth but struggle to execute it consistently.
BUILT FROM THE END USER UP. SINCE 2010.
For agents with access
If you're an eXp agent, you can activate your account above.
If you're here to understand what FoundationX™ does, start here.
As Featured In
Most brokerages don't have a strategy problem.
They have a follow-up problem.
Agents are busy.
Follow-up becomes inconsistent.
Databases go quiet.
FoundationX™ solves these problems by helping brokerages make relationship-based outreach easier to execute and harder to ignore.
Foundation is designed to be different.
Blending genuine human messaging with reliable automation, keeping your client interactions authentic and effective.
THE PLATFORM
What FoundationX™ Does For You
(so you don't have to)
A Messaging System Built From the Ground Up to Start Conversations
Playbooks That Start Conversations
Unlimited email. Unlimited texts. Unlimited ringless voicemail drops. Prebuilt to generate replies and customized to your tone.
AI-Powered to Sound Like You
Personalize your Playbooks instantly. Adjust tone, pacing and details with just a click. No copywriting required.
Contact Sorting Without the Chaos
Segment by leads, clients, sphere, or custom tags. Send the right message to the right people at the right time.
Personalized Greeting Cards
Choose from dozens of designs and handwritten fonts. Deliver gratitude, celebration, and connection automatically.
*Special eXp pricing via our integration with AM Cards
Simple Reporting
Accurate open rates, delivery rates, click rates, email bounces, and everything you need to measure success without digging for data.
Integrates With What You’re Already Using
Works with BoldTrail, Lofty, Follow Up Boss, Zapier, and more. No need to switch systems.
Included with your Tech Select upgrade.
How It Works
You’ll Be Set Up in 10 Minutes
1.
Take the Persona Quiz
We learn how you speak, so your messages sound like you.
2.
Import & Sort Your Contacts
Upload from anywhere. We'll help you organize by relationship, not just tags.
3.
Choose or Create a Playbook
Use a proven message sequence– or build your own in minutes.
4.
Launch multi-channel messaging
Send email, text, voicemail, even handwritten cards– automatically.
5.
Get Results
Track conversations, build trust, and watch your database start working for you.
Your Business Runs on Relationships.
Keep Them Working for You.
You already have the contacts. FoundationX™ turns them into conversations automatically.
Included with your Tech Select upgrade.
